Do you like binge-watching K-dramas until the wee hours, blasting K-pop, and learning all the viral dance moves? If so, you’re definitely riding high on the Korean pop culture (hallyu) wave. And as an avid consumer, you must’ve noticed how Korean beauty standards and trends are everywhere in the media.
Think of your favourite idols and actors: do they have similar looks? It’s highly likely – and, no, you’re not imagining it. Modern beauty standards in Korea are a hot topic of discussion, especially where skincare, cosmetic surgery, and physical fitness are concerned. It’s normal to be curious about what it takes to be “beautiful” according to these metrics, especially if you’re a fan of the country’s biggest celebs.
Here, you’ll learn about the most common markers of beauty in South Korea. Plus, find out how you can work towards them in a healthy, sustainable way if that’s something you aspire to.
What Are Some of the Korean Beauty Standards Today?
Before diving deeper into these traits, it’s essential to remember that South Korean society isn’t a monolith. Not everyone in every city or province considers these qualities the epitome of beauty. That said, the focus here is on the standards perpetuated in popular culture.
1. Fair, radiant, and blemish-free skin
The Korean skincare industry is booming. That’s because many people are after the ethereally soft, smooth, and near-translucent skin of superstars like IU, Song Hye-Kyo, and Bae Suzy. While skincare can help you get closer to this “glass skin” look, most would need to undergo several rounds of professional treatments to achieve the same poreless effect.
2. Slim, slender, or toned physique
Members of top K-pop groups like BLACKPINK and TWICE are often model-skinny or svelte with an athletic build. That usually means visible abs, toned legs, and tiny waists. Many of these idols keep rigorous training schedules and follow strict diets to stay trim.
3. Small, V-shaped face with a tall, narrow nose
Female Korean beauty standards celebrate the “V-line face,” defined by a slim yet sharp jaw that ends on a pointed chin. Hani and Yoona, both South Korean singers and actresses, are known for having this face shape. While nose preferences are more varied, most desire tall and thin ones.
4. Large, bright eyes with double eyelids
A study published in Aesthetic Surgery Journal estimated that 50% of East and Southeast Asian women are born with monolids. In South Korea, the majority have them, which may be why many covet double eyelids. As a result, blepharoplasties (eyelid surgery) are extremely popular as a cosmetic procedure. They give the appearance of wide, doe-like eyes, as seen on idols like BLACKPINK’s Lisa and ITZY’s Yuna.
5. Straight, white teeth and a unique smile
The “Hollywood smile” isn’t exclusive to Hollywood. Straight, white teeth are desirable everywhere, including in South Korea. However, they’re not enough to truly stand out. What you need is a uniquely charming and confident smile. Examples include TWICE’s Nayeon with her “bunny teeth,” Kim Sejeong with her “eye smile,” and EXO’s D.O. with his “heart-shaped lips.”
How to Meet Korean Beauty Standards in Healthy, Realistic Ways
Now, it should go without saying that beauty standards are ever-changing and often unattainable by design. It’s human to want to meet them so you can belong, but remember that it can be a slippery slope. Don’t become obsessive about fitting into a mould, lest you form destructive habits. Instead, develop a healthy mindset around beauty and make good-for-you choices that align with that. Start here.
1. Commit to a balanced diet and exercise routine.
Say no to crash diets and zero rest days! No matter your weight goals, work with a licensed dietitian to determine the right meal plan for your needs. The same goes for workouts. While there are resources online, it’s better to get tailor-fit insights from a trainer.
2. Stay consistent with skincare and other grooming habits.
Approach your skincare routine like the self-care ritual it is. Cleansing, moisturising, and wearing sun protection do wonders for your skin health and, incidentally, give you a “glowing” look.
Don’t hyper-fixate on your blemishes! Treat them, but know that everyone gets breakouts because everyone has pores. Brush and floss daily, keep tangles out of your hair, and take regular showers. Never underestimate the power of good grooming to make you look – and feel – like a star.
3. Invest in professional treatments and services.
Most celebrities have teams working with them to make them look the way they do. Yes, even those who radiate effortlessness. While there’s a lot you can do yourself, getting professional help gets you next-level results. If skin is your top concern, see the dermatologist for a consult.
And if it’s a perfect smile you want, consider seeking orthodontic treatment for a straighter, healthier bite. Ask your healthcare provider about ClearCorrect aligners. Unlike traditional braces, they’re a discreet (read: almost invisible!), removable, and comfortable solution for crooked teeth.
4. Work on your self-image and keep building confidence.
As cliché as it sounds, beauty truly starts from within. What’s the value of looking good if you don’t feel your best, too? While working on your appearance, don’t forget to address any lingering self-esteem issues that hinder your confidence. Open up to friends, recognise your strengths, and remember that looks aren’t everything, despite what pop culture will have you believe.
Korean beauty standards are no different from those anywhere else – they’re also incredibly exclusive and hard to attain. As tempting as it is to want to transform yourself to look like your idols, it’s much healthier and more satisfying to appreciate your own beauty. Don’t let anyone tell you otherwise!
References:
Dunbar, J. (2023, March 8). Foreign residents struggle with Korea’s ‘impossible’ body standards. Koreatimes.
Hwang, H., Spiegel, J. (2014). The Effect of “Single” vs “Double” Eyelids on the Perceived Attractiveness of Chinese Women. Aesthetic Surgery Journal, Volume 34, Issue 3, Pages 374–382.
Jin, A., Whithall, I. (2022). A look at South Korean plastic surgery — HMSR. Harvard Medical Student Review.
